The Sampler Bag (brown bag) is the same as the Sampler gift bag just not as fancy. So you still get a one 1 oz bag of each flavor treat. So 11 of the 1 oz bags total and the treats come in assorted size. The bag is a brown lunch bag decorated with paw prints but no ribbons, bows, tissue paper or fancy gift bag. Perfect for anyone wanting to try all the flavors or anyone new to the treats.